Taste Media joined forces with Republic Live and Boots and Hearts, embarking on a mission to introduce "TasteTown," a newly built VIP section designed to infuse Canada's biggest country music festival with the boldest flavors from the heart of the city.
Services provided
Graphic Design
Creative Ideation
Photography/Videography
Custom Build-Out
Logistics & Permitting
Staffing
Event Production
Social Integration
Industry
Music & Entertainment
The Objective
Aiming to elevate the VIP experience, Boots and Hearts envisioned transforming it into a gastronomic haven, where patrons could indulge in premium culinary delights from Toronto's most acclaimed restaurants, setting a new benchmark for luxury festival dining.
Execution
Taste Media handpicked Toronto's top chefs, steering them in menu innovation and branding. Overseeing logistics, design, and marketing, Taste Media developed the VIP food section at Boots and Hearts, elevating the festival's culinary experience.
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