Muskoka Brewery

Summer Activations

We designed and executed original, engaging, and lively sampling activations that captivated audiences and enhanced brand visibility in the competitive beer market. By creating memorable experiences, we effectively connected with new audiences and strengthened the brand’s presence.

Services provided

Graphic Design

Creative Ideation

Photography/Videography

Content Creation

Pop-Up

Activation

Custom Build-Out

Social Integration

Industry

Food & Beverage

The Objective

Muskoka Brewery, known for its strong Canadian cottage-country brand, aimed to expand its impact in the Greater Toronto Area (GTA). They sought to boost brand visibility and engagement through creative sampling activations across Toronto.

Execution

Taste Media executed two unique summer 2024 activations, overseeing all aspects of planning, operations, logistics, marketing, influencer partnerships, and client relations. The ‘Muskoka Brewery x The Jar Pickleball Tournament’ showcased the Tread Lightly Lager at an influencer and media-focused pickleball tournament. Meanwhile, the ‘Muskoka Brewery x Tilley Pop-Up’ brought together two iconic Canadian brands at OssFest, a popular street festival attracting over 10,000 attendees. This pop-up highlighted Muskoka Brewery’s non-alcoholic product, Veer. Both events featured free food from emerging Toronto chefs and offered exclusive merchandise for attendees.

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