Los Cabos

Event Activation

Los Cabos made a bold appearance at Taco Fest 2024 to boost brand awareness and inspire more travel to Los Cabos. The custom build-out created an authentic, immersive environment that transported attendees to Cabo, offering an engaging experience with lounge areas, a custom bar, and a photo-worthy backdrop.

Services provided

Event Production

Graphic Design

Creative Ideation

Activation

Event Production

Media Strategy

Logistics & Permitting

Staffing

Industry

Travel & Hospitality

The Objective

As a Taco Fest 2024 sponsor, Los Cabos aimed to engage its core demographic, reach new audiences, and motivate attendees to book trips to Los Cabos.

Execution

Our team at Taste Media developed a tailored, branded build-out for the three-day event, featuring a dedicated Los Cabos lounge area for attendees to relax, enjoy food and drinks, and immerse themselves in the Cabo experience. We led the concept from start to finish, handling ideation, rendering, sourcing, execution, and on-site operations.

tastemedia