The Jarritos Off-Menu Food Crawl spanned five major Canadian cities, featuring over 75 restaurants and their exclusive dishes over a six-week period. The campaign leveraged in-house content, influencer marketing, traditional media, editorial pieces, and a launch event to drive new account acquisitions and highlight Jarritos’ versatility across diverse cuisines.
Services provided
Media Strategy
Social Integration
Event
Content Creation
Community Management
Messaging Strategy
Photography/Videography
Influencer Marketing
Industry
Food & Beverage
The Objective
Although Jarritos is traditionally associated with Mexican and Latin cuisine, the brand sought to broaden its consumer base by increasing restaurant partnerships. The Off-Menu Food Crawl was crafted to highlight Jarritos’ versatility and demonstrate its ability to complement a diverse range of cuisines.
Execution
The Off-Menu Food Crawl combined a robust digital campaign with a 200-person launch event, spanning five major Canadian cities: Toronto, Montreal, Calgary, Vancouver, and Halifax. Over six weeks, the campaign featured more than 75 restaurants, each offering exclusive dishes paired with different Jarritos flavors.
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