'Roam Outside The City' highlighted must-visit destinations beyond the urban core, making these locations accessible to Gen Z and Millennials through Roam's services.
Services provided
Creative Ideation
Photography/Videography
Editorial Writing
Messaging Strategy
Graphic Design
Content Creation
Community Management
Industry
Automotive
The Objective
Encourage our target demographic to become Roam users via weekend guides that spotlight essential destinations outside the GTA.
Execution
The campaign featured a series of Instagram Reels about four areas outside Toronto, supported by captivating Instagram stories and a detailed website feature. An Instagram giveaway encouraged followers to engage with Roam on social media for a chance to win a weekend getaway in Grey County.
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